Six years after sharing the stage with Shakira at Super Bowl LIV, Bad Bunny is finally taking center stage as the headliner for Super Bowl LX’s halftime show. The announcement has sparked both excitement and controversy, with critics questioning a Spanish-language performance, while Shakira praises it as “about time” for Latin music on the world’s biggest stage. Fans everywhere are buzzing—could this be the most historic halftime show yet?

The Super Bowl halftime show has always been more than music—it’s a global spectacle, a cultural event where pop icons cement their legacy. And now, in a historic twist, Bad Bunny, the Puerto Rican superstar, is slated to headline Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara, California.

For fans of Latin music, this announcement feels like destiny finally arriving. Six years ago, Bad Bunny shared the stage with Shakira during her co-headlining halftime show with Jennifer Lopez at Super Bowl LIV. Now, the rapper, born Benito Antonio Martínez Ocasio, is stepping into the spotlight alone, carrying not just a show, but the hopes of millions.

“It’s about time,” Shakira tells Variety, recalling the boldness of including Spanish-language music in her own performance. Back then, the decision was groundbreaking—now, with Bad Bunny leading the halftime show, it feels like history coming full circle.

The announcement of Bad Bunny as the 2026 halftime headliner did not go unnoticed. Social media erupted immediately, as fans celebrated the moment while critics voiced skepticism. Some questioned whether a Spanish-language performance could resonate with mainstream Super Bowl audiences.

Days after the announcement, political commentary even entered the discussion. Corey Lewandowski, advisor to former President Donald Trump, and Homeland Security Secretary Kristi Noem mentioned that ICE agents would be present at the 2026 Super Bowl and the halftime show. While these remarks fueled political debate, for Shakira, the focus was clear: this moment belongs to the artist, the culture, and the music.

Shakira reflected on her own journey, noting that her music, including hits like “She Wolf”, was often met with “resistance or puzzlement” from English-speaking audiences before gaining mainstream acceptance. She believes that every barrier she encountered helped pave the way for artists like Bad Bunny.

“Acceptance of Spanish-language music as part of the mainstream has come so far from when I started,” she said.

Jennifer Lopez also chimed in, encouraging fans to embrace the upcoming performance without prejudice:

“Don’t do that to yourself… just give it a chance,” she said.

Meanwhile, Bad Bunny himself views this moment as much bigger than personal achievement. In a statement, he said:

“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”

The cultural significance is undeniable. Bad Bunny’s selection underscores the rising global influence of Spanish-language music and highlights how Latin artists are shaping pop culture on a massive stage.

What makes this announcement particularly sensational isn’t just the performer—it’s the context. Historically, halftime shows have featured English-language pop stars, often designed to appeal to the broadest possible audience. By choosing Bad Bunny, the NFL is sending a bold message about inclusivity, cultural representation, and global appeal.

Shakira praises this as a perfect alignment of talent and timing.

“It’s the perfect moment for a performance like this,” she said. “I can’t wait to watch it.”

Fans are eager to see what this historic performance might entail. Will Bad Bunny include nods to Latin dance traditions? Will there be surprise collaborations akin to his appearance alongside Shakira in 2020? Social media speculation runs wild, from costume reveals to potential guest stars, making the countdown to February 8 one of the most highly anticipated moments in Super Bowl history.

Critics, on the other hand, question whether non-English music will appeal to mainstream Super Bowl audiences. Yet Shakira and many fans argue that this moment is larger than commercial considerations—it’s a cultural milestone.

As the Super Bowl approaches, anticipation builds for what could become one of the most talked-about halftime shows ever. Bad Bunny’s performance is being framed not just as a concert, but as a celebration of Latin culture, Spanish-language music, and global influence.

For Shakira, seeing Bad Bunny take the center stage is a point of pride: a recognition that the struggles, risks, and bold artistic choices of past performances have culminated in a new era of acceptance and excitement.

“I’m so proud to watch him perform on the biggest stage in the world,” Shakira said.

As fans debate, share, and speculate across social media, the story is already dominating headlines. Super Bowl halftime shows have always been more than entertainment—they’re cultural moments that inspire discussion, spark trends, and create lasting memories. With Bad Bunny leading the charge, the 2026 Super Bowl is poised to set a new benchmark, blending artistry, representation, and spectacle in a way that could redefine halftime history.

Whether celebrated or critiqued, one thing is clear: this is Bad Bunny’s time, and the world is watching.