When you scroll through snapshots of red-carpetgowns, luxury travel, and baby-blue snippets of little Jack Blues Bieber, it’s easy to assume everything in Justin Bieber and Hailey Bieber’s life is seamless. But in a recent interview on the podcast In Your Dreams with Owen Thiele, Hailey pulled back the curtain and made a surprising admission: “I do have help… I have full-time help and I’m super not ashamed to say that.”

In one sentence, she challenged one of the most enduring myths about motherhood: that the “super-mom” must handle everything. And because she’s a public figure — model, beauty-brand founder, wife of a mega-pop star — her words are resonating louder than ever.

For many fans, it was a relief. For others, a conversation starter.
And for Hailey, it might mark a turning point in how celebrity motherhood is portrayed.

Hailey Bieber is more than the polished images you see on Instagram. She’s a businesswoman leading the skincare brand Rhode Beauty (which recently made headlines for its acquisition), she’s a wife, and now she’s a mother to Jack Blues, born August 2024.

Yet despite the glossy veneer, she’s confronted the same questions many new mothers face: How do I keep working? How do I care for this baby? How do I feel like myself again?

In the podcast, she didn’t hesitate: “I wouldn’t be able to have my career and do the things that I do without the help, and I’m really grateful for that.”

That comment — simple, direct — broke through the typical celebrity script of “we do it all ourselves.” It acknowledged something often unspoken: parenting is a team effort, and for many women (celebrity or not), help is essential.

What prompted Hailey to go public? And why now? The timing feels significant: her son is over a year old, her brand is in growth mode, and the “new mom” phase (with its unknowns) has evolved into “mom in motion.”

In the interview, she admitted to being anxious at first. “I do think it felt a little daunting… there were fears around it. I didn’t know what to expect.”

But the biggest shake-up came when she realized she needed help — and that needing it didn’t make her any less. She said: “If he’s not with me, he’s with his dad… or his godparents, or family.”

She added: “I’m super not ashamed to say that.”

In a landscape where celebrity moms often face harsh scrutiny — for everything from baby timing to “post-baby body” — Hailey’s openness felt almost radical. She didn’t couch it in shame or defensiveness. She said it plainly.

Let’s zoom out. Celebrity motherhood has been undergoing a shift. The pressure to “bounce back,” to appear effortlessly flawless, and to present the perfect balance of career + family is real. But more celebrities are now acknowledging the messy, complicated truth of parenting. For Hailey Bieber — with her visibility, platform and brand — speaking openly about help shifts the narrative.

It signals to everyday moms: help is not a weakness. It reminds us that fame doesn’t eliminate the need for support — it often intensifies it.
In this way, Hailey’s comment is both personal and cultural.

Observer commentary backs this up: she’s part of a “new wave of celebrity moms who are embracing help without guilt.”

So while the quote may look small — three words: “I’m not ashamed” — its ripple effect can be big.

It’s not as though Hailey Bieber just woke up one day and declared her truth. Her journey into motherhood has been marked by complexity.

1. The Birth Experience

In prior interviews, Hailey admitted her labor was “the hardest thing I’ve ever done.”  She was induced at 39 weeks after leaking amniotic fluid, labored for hours with no epidural, and experienced a postpartum hemorrhage. That “which was a little bit scary” moment she referenced resonates hard.

Beyond the medical, she talked about adjusting to her postpartum body: “I’m not going back… you’re not the same person that you were before.”

2. The Motherhood Learning Curve

Even after bringing Jack home, Hailey described how each day is a new lesson. “Once they’re here you just figure it out day by day. And every single day I’m learning about how to be a mom.”

That admission carries weight: a super-model, founder, and celebrity is admitting she is in the trenches — just like many others. It removes the distance between the “celebrity mom” and everyday mom.

3. The Balancing Act

Hailey and Justin want their son to “grow up in multiple places,” to travel, to explore — continuing the lifestyle they lived before parenthood.  She said: “I want him to grow up traveling — which is honestly how I grew up and I love that.”

So there’s ambition, lifestyle, business, and family — all overlapping. And it’s here that full-time help becomes more than convenience; it becomes strategy for sustaining the life she wants for her family.

One of the most compelling parts of Hailey’s statement is how it reframes “help.” For so long, the narrative for mothers (especially famous ones) has been: you should be able to do it all – or be judged if you don’t. Hailey flips that.

She says: “I wouldn’t be able to have my career and do the things I do without the help.”
She acknowledges career, identity, motherhood — instead of letting one erase the other.

And she reinforces: “I’m super not ashamed.”

That phrase alone is powerful because shame is often the invisible burden many mothers carry. By refusing the shame, she unlocks a conversation.

In her brand of celebrity, this is bold — because it’s real. It’s the kind of transparency that invites more dialogue, more authenticity, and less of the polished façade.

As soon as the podcast aired, social feeds buzzed. Headlines echoed her statement. Fans reacted. Moms commented. Some praised the honesty. Others questioned how “help” fits into the ideal of motherhood. But largely, it stirred a conversation, and that is part of the goal.

Celeb-culture watchers noted that Hailey is part of a generational shift among famous mothers — one that blends performance, career and family in ways that are more flexible and less scripted.

Her father, actor Stephen Baldwin, previously praised her role in the family and urged his daughter and husband to “decide your normal.”  That sentiment aligns: you define your own version of parenthood.

Yes, Hailey Bieber is in a different spotlight than most of us. But the message has broader resonance: It’s okay to ask for help. It doesn’t undermine your worth as a mother.

For countless women – juggling careers, children, partners, personal goals – the idea of needing help often comes with guilt. Hailey’s words offer relief and validation.

Also: Parenting doesn’t solve itself with perfect Instagram posts. It’s daily. It’s messy. It’s selective failure and constant learning. Hailey’s admission that every day she’s learning about how to be a mom and what’s best for her son and for her as a mom pulls a lot of weight.

Hailey’s story also speaks to identity. She has been in the public eye since her teen modelling days, married to pop-star Justin Bieber, and now building a beauty empire. And now she’s mother to a young child. The roles overlap, and sometimes they collide.

Her quote: “When people talk about ‘bouncing back’… you’re not the same person that you were before.”

That’s radical for celebrity culture, where the comeback narrative dominates. Instead, she acknowledges evolution. She embraces change.

And in doing so, she invites all mothers — whether in the spotlight or not — to do the same.

Hailey also revealed that she and Justin want more children: “I definitely do … because I know I want more than one.”

And as far as Jack’s upbringing goes, the wanderlust remains. “We’re such travelers as a family … I just want him to grow up traveling…” she said.

So while the “help” she acknowledges is part of now, the bigger story is the life they’re building. A life in which help is accepted, motherhood is visible, and ambition is balanced with family.

Hailey Bieber’s confession may begin with three words: “I’m not ashamed.” But it ends with something much larger: a potential shift in how motherhood is portrayed — in celebrity culture and beyond.

It’s an invitation. To drop the guilt. To embrace help. To acknowledge that being a mom and having other ambitions don’t have to be contradictory.

As Hailey puts it, motherhood has been her “biggest teacher so far.”  And from that vantage, she’s choosing to be real, not perfect — and that may be the bravest confession of all.

Because when you’re public and vulnerable and willing to speak the truth, you give permission for others to do the same.

And in the end — that’s powerful.