For years, the Kardashian-Jenner family—and millions of fans—have been obsessed with the Instagram account “Nori’s Black Book,” a page that hilariously channels the voice and attitude of North West, Kim Kardashian’s eldest daughter. The account’s savage wit, razor-sharp humor, and uncanny ability to nail the Kardashian family’s quirks have made it a viral sensation. But there was always one burning question: Who is the genius behind it all?

Recently, Kim and Khloé Kardashian set out on a mission to finally unmask the mysterious author. What they found was not only shocking, but also a testament to the power of fandom, creativity, and the unexpected ways social media can bring people together.

The Mystery Begins: “It Has to Be Someone We Know!”

The journey started with a dinner and a lot of speculation. “So we walk into the restaurant and we get to meet Nori’s Black Book—she is everything and more,” Khloé says, still sounding amazed. “But I was convinced it was someone that we knew. And it’s not. She started this account before North even had a personality, so she made up this personality—and luckily, that’s who North’s personality is.”

For years, Kim and Khloé, like many fans, believed the account was run by someone close to the family. “Has anyone ever wondered who Nori’s Black Book is?” Kim asks. “Oh, I wonder it all the time. She is so witty—it’s literally North talking! Nori’s Black Book is the funniest Instagram account ever.”

Khloé agrees: “It’s spot on. That is exactly who North is.” The sisters admit that with their show ending, this could be their only chance to get to the bottom of the mystery.

Family Suspicions: Is It Mom? CeCe? Jen Atkin?

Kim and Khloé’s investigation quickly turned into a family affair. “How many Instagram accounts do you have?” Khloé teases Kim. “Just one. Why?” Kim replies, laughing.

“I could see Mom or CeCe being Nori’s Black Book,” Khloé muses. “I could see CeCe over Mom. Mom is hysterical, but Mom is not witty like CeCe. CeCe is the best writer. I think it could be Jen Atkin.”

Rumors swirled, but no one had any concrete leads. “People in our circle think it’s someone close,” Khloé says. “My guess is it’s cousin CeCe or Jen Atkin.”

But as the sisters dug deeper, it became clear that the account might not be run by anyone in their inner circle. “Or it could be a superfan of the show,” Kim suggests. “But now with the show ending, I think we have to get to the bottom of this.”

The Failed Talk Show & Family Banter

As the sisters reminisced about their show’s final days, the wit of Nori’s Black Book even crept into their real lives. Kim recalls the account’s savage take on Kris Jenner’s talk show: “They wrote, ‘Chris’s failed talk show…’”

Kris, ever the matriarch, protested: “My show wasn’t a failed talk show! I was a filler for somebody else who was taken off the air, and I think I did a bang-up job for a couple months. The ‘failed talk show,’ my ass!”

The family’s banter only fueled the mystery. Khloé checked in with CeCe, who swore she wasn’t behind the account. “CeCe was like, ‘It’s so Jen Atkin.’ It’s something she’s so capable of, and it’s so accurate—it just has to be someone in the circle.”

The Investigation Heats Up

Determined to get answers, Kim decided to call Jen Atkin on the spot. “Hey girl, I’m filming with Kim and we need you to be honest with us: Are you Nori’s Black Book?”

Jen burst out laughing. “Oh my God, I wish I was! My captions aren’t that good.”

With Jen and CeCe ruled out, the sisters turned to Tracy, Kim’s trusted friend and “Queen Top Dog Investigator.” Tracy always knows how to get to the bottom of things, whether it’s a prank or a real mystery.

“Chloe and I are on a mission to find out who Nori’s Black Book is. Is it you? Is it me?” Kim jokes. Tracy laughs: “Oh my God, no! I don’t have time!”

So how to find the elusive creator? Tracy had a plan: “Why don’t we try to contact them and say we want to send them some KKW products? If we get their address, we can investigate.”

Kim and Khloé agreed: “If this works, we might finally get our answer. At least we’ll know where this person lives!”

The Big Reveal: Meeting Nori’s Black Book

After some sleuthing, Tracy managed to get in touch with Nori’s Black Book—and the mysterious writer agreed to meet Kim and Khloé face-to-face. The sisters were giddy. “I don’t think Kim and I could be any more excited,” Khloé says. “I wonder how she gets her insider info, or if she just assumes that’s what we’re like. If so, she’s good. How is she so spot on?”

The day of the meeting arrived, and the excitement was palpable. “Since Tracy set this up, she’s being a little bit secretive about it,” Kim says. “We really have no idea if Kourtney’s going to walk around the corner. I was wondering the same thing—why is she being so shady?”

As they waited, Khloé joked, “We’re getting catfished. Nori’s Black Book, H. Noel Kardashian West—the long name. Nice to meet you, the legend right in front of us!”

The sisters were stunned. “I mean, this is insane. It’s so crazy. Are you guys real? This is insanity. I have so many questions for you!”

The Truth Comes Out

The woman behind Nori’s Black Book—Natalie—explained how it all began. “I started it literally like seven years ago. I was on the phone with my friends when the Babies R Us collection came out, and you weren’t showing North’s face yet, just her body. I’m on the phone and I’m like, ‘God, North would be so pissed. Can you imagine being North West and you’re wearing Babies R Us? The nerve!’ And then a light bulb went off.”

Natalie created the account, building North’s personality from scratch. “You were calling her Nori at the time, so I made it Nori’s Black Book because you and Kanye were really into black at the time, and North was only wearing blacks. I was like, ‘This is perfect.’”

She studied Kim’s directness and Kanye’s ego, then exaggerated them for comedic effect. “If you think Kanye has ego and Kim’s a little direct, meet North West—she’s like a thousand times that. That’s literally what she’s like now.”

The Art of Satire—And the Power of Fandom

Natalie admits she sometimes worries about crossing the line. “Have you ever written something and wondered if they’d get mad?” Kim asks.

“Sometimes,” Natalie says, “but I try to find a way to not be cruel about it. It’s truly just poking fun and being humorous.”

Her attention to detail is legendary. “She takes into account Kim and Kanye’s personalities, then dives into the details of the photographs,” Khloé marvels. “Every photo tells a thousand stories, and she just comes up with this creative narrative. She’s so witty and good. So good.”

Even North herself seemed unfazed by meeting her online alter ego. “Hi, Nori. Her name’s Natalie. Can you say hi?” Kim asks. North, true to form, couldn’t care less—a perfect echo of the character Natalie created.

What’s Next for Nori’s Black Book?

So what’s next for the viral sensation? Natalie reveals she’s considering a career in writing. “It’s wild—your hobby turns into something people think is dope, and you’re like, ‘Maybe I could make a career out of this and flip it.’”

Kim and Khloé are supportive: “You totally could. She’s so creative and smart.”

As the meeting wraps up, the sisters are grateful. “Thank you for this experience. This is beyond my wildest dreams. I was just okay with a like here and there, but to meet you in person—wow.”

The Takeaway

The reveal of Nori’s Black Book’s creator is more than just a fun celebrity mystery solved. It’s a reminder of the power of creativity, the magic of fandom, and how sometimes, the people who understand us best are the ones we’ve never met. For Kim and Khloé, Natalie is “everything we hoped for and more”—and for fans, the legend of Nori’s Black Book lives on.