Elon Musk’s social media platform, X (previously known as Twitter), experienced a major disruption on Friday afternoon, significantly impacting users throughout the United States. This outage, which persisted for several hours, added to the challenges Musk faces, as his $44 billion investment in X appears increasingly precarious.

The incident began around 2:30 PM ET, rendering users unable to access the platform or utilize its services, leading to a surge of complaints on outage-monitoring sites such as Downdetector.

As the outage continued into the afternoon, over 50,000 reports from dissatisfied users were recorded, with the majority of issues concentrated in the eastern United States. Initially, the technical difficulties seemed to affect larger metropolitan areas along the East Coast, but the most significant problems were identified in major Midwestern cities, including Dallas, Chicago, and Minneapolis. Additionally, users from other locations such as Atlanta, Philadelphia, Boston, and New York reported difficulties logging in or accessing the platform’s features.

For many, this latest incident highlighted the persistent challenges Musk has encountered in managing X. Within just a few hours, the outage resulted in a loss of millions of dollars in the platform’s value, intensifying concerns regarding the long-term sustainability of Musk’s $44 billion acquisition in 2022.

Although the platform’s stock price remained stable at approximately $43 per share on the day of the outage, the potential long-term repercussions on the company’s reputation could be much more profound.As the outage continued, the frustration among users of X escalated.

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Many turned to alternative social media platforms to express their discontent, with some directly criticizing Musk for the irony of the world’s wealthiest individual struggling to maintain the service he acquired for a staggering $44 billion. One particularly exasperated user tweeted: “Elon is literally the richest man alive and is still unable to keep his d*mn website up, DO YOUR JOB.”

In addition to the inconvenience of being unable to access their accounts, numerous X users worried they had been banned from the platform, only to encounter error messages indicating they were unauthorized to use the service. This confusion led users to speculate that they had somehow breached platform policies, only to later discover that the outage was more extensive than initially perceived.